At Clever Whale Concepts

we write and code

and love what we do

Our Services

Clever Whale Concepts offers experience with medical, technical and web copywriting.

Our main goal is always to achieve written clarity – for you and your target audience.


Medical and health marketing

Inform, persuade and connect with healthcare audiences from clinical specialists to consumers – change how they think, feel and act towards your brands and products. We write clinical paper summaries, sales aids, leave behinds, patient booklets, slide kits, reference packs, press releases, e-learning modules and continuing education materials.

Technical documentation

Advance your organisation’s goals by making your information usable and accessible to others that need it. We create, edit and publish standard operating procedures, technical specifications, maintenance instructions, user instructions, process flows that match your company’s high standards. See how quickly we can grasp your area of expertise and share it with others.

Academic and clinical publications

Eureka! Your latest research breakthrough needs a proper hearing. We help write accurate and readable abstracts, newsletters, scientific posters, conference proceedings, symposia/meeting materials, journal contributions, primary papers and clinical summary reports. Carry on saving the world and let us format your references.


Making a difference in your community? Let the world know about it. We craft simple and elegant websites and write your content, so you can spend more time changing lives. If you’re a church, charity or non-profit organisation wanting a credible web presence, ask us how we can help your cause.

Who we are

Clever Whale Concepts is a backcronym for Cheryl and William Chong (though we do think whales are cool). Based in Auckland, New Zealand – city of beaches, volcanos and orcs.

Life so far

2000 Met on MSN
2010 Married
2010 William begins freelancing
2011 Cheryl begins freelancing
2012 Became parents


William Chong

William has been writing for a living since 2008. When he’s not writing, he’s usually thinking about the next fun word to teach his daughters. He also does the majority of the blogging.

Dabbles in: medical writing, technical writing, copywriting, website copy, content strategy, marketing strategy, WordPress, cycling with children


Cheryl Chong

Cheryl is a freelance web developer. When she’s not tweaking pixels and fixing code, she works with her husband to care for their two children. She also does the majority of the breadmaking.

Dabbles in: HTML5, CSS, PHP, Ruby, Heroku, jQuery, Vim, digital illustration, graphic design, artisan breads


More information

Health topics

  • Cardiovascular (hypertension, dyslipidaemia)
  • Dermatology (acne)
  • Haemanitics
  • Hepatology (hepatitis B)
  • Immunisation
  • Infectious diseases (influenza, pneumococcal disease)
  • Medical assisting
  • Metabolic (diabetes, obesity)
  • Oncology (cervical cancer, skin cancer)
  • Ophthalmology (glaucoma, macular degeneration)
  • Pain relief (analgesics)
  • Podiatry
  • Psychiatry (anorexia, bipolar disorder, depression)
  • Respiratory (asthma, COPD)
  • Rheumatology (rheumatoid arthritis, osteoporosis)
  • Sales force engagement
  • Sleep hygiene
  • Sports medicine
  • Urology (overactive bladder)
  • Uro-oncology (prostate cancer)

Technical topics

  • Calibrations and traceable measuring equipment
  • Electrical safety
  • High-volume manufacturing
  • Injection moulding
  • Medical device manufacturing
  • Product testing
  • Quality management systems

Web topics

  • Information architecture
  • User experience
  • Web copywriting
  • Web design
  • WordPress

Contact Us

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