About Us

Our Story

Clever Whale Concepts is a backcronym for Cheryl and William Chong (though we do think whales are cool). Based in Auckland, New Zealand – city of beaches, volcanos and orcs.

Perhaps it was words at first sight. But ever since we’ve known each other we’ve been unable to resist dabbling in each other’s work. Behind every turn of phrase from him is her editorial eye. Supporting her logo designs is his client research. Match made.

Life so far

2000 Met on MSN
2010 Married
2010 William begins freelancing
2011 Cheryl begins freelancing
2012 Became parents
2014 again
2016 again
2020 and again!

William Chong

Freelance Writer, Web Consultant, Bread guy, Dad

Cheryl Chong

Muse, Digital Artist, Linguist, Mum