Previous work

Nurofen (Reckitt Benckiser)

Content architecture and product description copy for a leading pain reliever’s brand website.

Content Strategy  /  Product Copy  /  Web copy  /  Healthcare  /  Consumer

Beyond HIV (Gilead)

An award-winning e-detailer for a major HIV treatment provider.

App design  /  Medical writing  /  Healthcare  /  Pharmaceuticals  /  Sales Force Engagement

A multi-channel campaign to introduce a Sydney-based band to the world.

Email  /  Direct Marketing  /  Branding  /  Music  /  Video  /  Social  /  Non-profit

Amplifying a gifted writer’s voice.

Web design  /  Logo & Branding  /  WordPress  /  Healthcare  /  Portfolio Website

Nurofen (Reckitt Benckiser)

Content architecture and product description copy for a leading pain reliever’s brand website.

Content Strategy  /  Product Copy  /  Web copy  /  Healthcare  /  Consumer

Takeda - Enantone

A regular clinical newsletter to inspire medical specialists on the front line of prostate cancer treatment in the Asia-Pacific.

Print  /  Medical writing  /  Healthcare  /  Pharmaceuticals  /  Specialist Comms

Seasonal Influenza (APACI)

Charting the spread of seasonal ‘flu across the Asia-Pacific.

Print  /  Medical Copy  /  Clinical Poster  /  Healthcare

Helping dermatologists grapple with complex injection techniques.

Print  /  Clinical Guidelines  /  Video Transcription  /  Healthcare  /  User Manual

5/5
"William's not just an efficient and reliable writer but advises and consults on what works and doesn’t, and becomes a partner in the project."
Steph Jogakumar
Planner, Ogilvy Health